and Trump used that to the extreme, flying all over the country during a pandemic on AF 1. Constantly on twitter and on TV. Then his incompetence with the pandemic did him in.

Another advantage was the fallout from the George Floyd execution by a cop, and the Breanna Taylor. The resulting civil strife was ready made for Trump's followers. Add to that the defunding of police, a bad choice of words. "Reform" would have worked without all the push back.