that this is still the most common mentality of voters, with network news the most significant communications platform.

"The important thing to remember about campaigns, big picture, is this: The average voter in a general election is something like 50 years old — in a midterm or primary, it’s higher. They don’t have a college degree. They watch about six hours of TV a day — that’s the average; there are people who watch more. They generally don’t read partisan media. They still largely get their news from mainstream sources. They’re watching what’s on the ABC Nightly News. Maybe they see some stuff on Facebook, but it’s really mostly from mainstream sources."